Business management in any industry requires skill and finesse, but especially so for recreational games like mini golf. Still, mini golf course management is not a complicated endeavor. In fact, managing a mini golf course company may be one of the easiest decisions you make!

The presence of COVID-19 has introduced a slew of new business practices that all industries have to consider, mini golf included. The pandemic has modified the ways in which everyday life and businesses operate. How people move around in and outdoors, local and state regulations, and many other changes may need to come into play for you to manage your mini golf business effectively. That’s why we put together these tips on mini golf course management in the current day and age.

Online Booking for Mini Golf

Online booking and reservations became necessary during tightened COVID restrictions. Even as those restrictions continue to relax, this system can be useful. This provides a greater customer experience, by allowing them a guaranteed play time without waiting in any long lines. It is also great for business, by spreading out play times throughout the day and increasing traffic during times that may be less busy.

Offer a Loyalty Program

Loyalty programs are great for encouraging repeat customers. The more customers visit your mini golf c

ourse, and the more points they rack up to win rewards! From freebies on merchandise to discounts, the winnings keep going and so does the revenue. These programs encourage customers to choose your course over other local activities.

Update Safety Measures

While it is always important to have proper cleaning protocols in place, making these practices observable to your customers can ensure they feel safe playing at your course during the current pandemic. You may even consider selling branded merchandise like logos on face masks or travel-sized bottles of hand sanitizer. Who says following health precautions can’t be fun?

Host Mini Golf Events and Contests

Many businesses need recovery strategies for getting back after the surge of the pandemic. A smart mini golf course management tactic to reintroduce yourself to the community could be to host an event or contest. Not only will this be fun, but it will also be a great marketing opportunity to help get your name back out there. Miniature golf tournaments are another great event to host. This is a great opportunity to increase traffic to your course during hours that would typically be less busy.

Use Social Media to Promote Your Business

We already live in a highly digital age, but the COVID-19 pandemic has greatly increased the use of social media. Whether it’s by scrolling through Instagram or reading the latest tweets on Twitter, almost everyone uses social media. This is a great opportunity to get your mini golf course business involved. Utilize social media as part of your mini golf course management strategy to promote the business, alert customers about special deals and promotions, and engage followers.

In addition to the suggestions above, it is always important to keep your business running smoothly, ensure that all premises are kept clean and tidy, and provide exceptional customer service in every situation. Not sure how to make it work? Consider working with an experienced mini golf course design and construction company like Harris Miniature Golf and everything will be smooth sailing.