Whether you already have a mini golf course as part of your existing business or you are looking to build a miniature golf course business from the ground-up, knowing how to increase revenue is a pivotal component of any business venture. Incorporating these techniques may lead to repeat customers who pour a steady stream of revenue into your business.
Packages
If you have frequent repeat customers or would like to entice customers to return, consider selling them a packaged deal. Some ways to do this include selling a fixed number of rounds for a discounted price or offering a food and drink deal with any package purchased. Besides ensuring that your customer is committed to 5 or 10 rounds, they will probably also spend even more money on add-ons like merchandise and food. These little things will quickly add up, making them great for increasing revenue.
Loyalty Programs
Mini golfers that return week after week would probably be interested in loyalty programs. Miniature golf loyalty programs give customers the opportunity to earn rewards and reap savings while simultaneously boosting your revenue. By rewarding customers for reaching milestones or spending a certain amount at your establishment, you are building strong customer relationships that can go a long way towards customer retention. Bearing in mind the fact that it costs more to acquire a new customer than retain an existing one, establishing a loyalty program is one of the clearest paths towards see an increase in revenue for your mini golf course business.
Selling Branded Merchandise
Looking for a way to advertise your mini golf course business without spending too much? One way to do so is to sell branded merchandise like T-shirts, sweatshirts, and tote bags. As a bonus, you can include some of these items as rewards in your loyalty program. You may also offer them as gifts for when customers spend a minimum amount at your establishment; this is a win-win situation for everyone involved!
Start a Website
If your business doesn’t already have a website, it’s definitely time to make one! A mini golf course website helps customers find your business and can be a great first interaction for customers with your business. You can even include features such as online booking to help customers book events or secure play times. Locals and tourists looking for a fun activity may search, “mini golf near me,” — having your mini golf course business’ website show up is a great way to easily increase revenue. Another opportunity to boost your business’ bottom line is to incorporate an e-commerce shop in your website. Let customers buy branded merchandise or prepay for extras such as meal deals and packages.
Harris Miniature Golf Can Provide You with Promotional Support
At Harris Mini Golf, we take pride in being the industry leader in mini golf course design and construction. We are committed to providing our clients with a comprehensive range of services, including marketing and promotional support, to help increase revenue at their establishments.
If you would like to find out more about our services or have any questions, please feel free to check out our FAQs. Need more information? Feel free to contact us. If you’re ready to get started, we encourage you to request an investor’s kit. We look forward to working with you to make your mini golf course a success.
